Re: A directory for Facebook?
It might be.
My perspective was skewed, I think. I've been on Netflix since early 2002 and it seemed to me in the last ten years that "everybody" has it now. Then the other day I'm seeing marketing material that says 81% of people aged 18-35 have Netflix now, a 9% increase over last year. Said differently: last year less than 75% of this age group had it. (And obviously fewer and fewer in the years before.) What that tells me is my perspective that "everybody" has had it for years is way off, and there are still plenty of people who are not yet giving Netflix money. So in hindsight I'm suspecting that their money making proposition is, essentially, getting more subs.
Why does my little timeline matter? Because their first original content was released late 2012 and really gained steam mid-2013. So I'm thinking they saw the number flattening in 2010 and looked to this as a new way of bringing in subs. Since they're a public company I'm going to try and find the time to read through their shareholder calls and 10-K filings to see if they break out the financial impact of their original content.